You never know where your next client is going to come from – it could be an old friend, someone you meet by chance in the supermarket, or a stranger on the internet.
As freelancers, we need to take every opportunity we can to get our names out there. Always remember this:
The more conversations you have about your freelance business, the more clients you’re going to get.
This simply comes down to numbers and networking. The more comfortable you get talking about your business, and the more often you do it, the more likely you are to find clients, and help them understand how you can help them.
If you hardly tell anyone about your freelance business, you’re not going to be interacting with enough people to find clients this way.
We know this really, but it’s super common for freelancers to play down their business, and avoid talking about it outside of formal networking situations.
Talking about your freelancing in more informal settings can have huge positive benefits though. People generally want to help if they can. Your friends and family, even more so.
Even if they don’t personally need your services, your conversation might just trigger their memory about somebody else they know who does. The more conversations you have, the more likely it is that you’ll get lucky.
If you struggle to see your freelance business as a ‘real’ business, this simple trick can really help:
→ Print out Some Clothing or Stationary for Your Freelance Business
This might seem odd, but creating some clothing with your logo on it helps to bring your business and brand to life for you.
I’m not talking about selling merchandise, though. Just get a couple of hoodies or t-shirts printed off with your logo on them. Try to create some clothing you actually like, and won’t mind wearing. Then start wearing them when you’re out and about!
This is a lot easier than you think – websites like Printful.com allow you to do this easily and cost-effectively, or just search for a local print shop.
Why it works?
Chances are wearing a sweatshirt with your freelance logo on it is going to force you out of your comfort zone – as friends and family and even strangers in coffee shops, start to ask you what the logo is.
Getting some clothing printed, effectively turns you into a walking advert. It can be a really effective attention grabber.
It doesn’t have to be clothing, you can also print stickers for your laptop, mugs – just make sure it’s something that other people will see on a regular basis.
This comes down to being proud of your business too, and not hiding away from it. Putting it out there for the world to see. It’s fantastic practice for pitching your business, and it’s a great way to bring networking into your everyday life.
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Our first Skillshare class is now live – and you can watch it for free!
Our very first class for Skillshare – Get Started Freelancing: Build a Sustainable Freelance Business Doing Work You Love – is easy to watch in one sitting, and designed to help you set up a long term, sustainable business doing work that matters to you.
→ Sign up here to get FREE access for one month to watch it, and the other classes, on Skillshare!
Until next time,