This Is How Leverage Can Help You Serve More Clients Effortlessly

We live in an incredible era to be freelance and to be in control of your own time. If you can make money without having to satisfy a boss and surrender all of your time, you’re in a great position to aim big. But how can you scale up and serve more clients without having to work around the clock?

I think most freelancers are actually underestimating the incredible opportunities that are available at this moment in time. With new technology and software, and the amazing interconnectedness of the Internet, there are opportunities that we are still not really able to get our heads around.

One of the main new developments that you can take advantage of to serve more clients and earn more money lies in using leverage.

Table of contents:

  1. Using leverage to serve more clients:
    1. How can freelancers build leverage?
    2. Using less energy to make a bigger impact as a freelancer
    3. Think of it as a long-term game
  2. Related articles

Using leverage to serve more clients:

How can freelancers build leverage?

Leverage is the idea that an action you take doesn’t have to have a simple one-to-one effect. Think of it like this, you could teach a student on a one-to-one basis, sharing your expertise and area of interest with them. This can be a great way to work, and this is how most freelancers use their time. We work on an hourly basis for a single client at a time. 

But it’s also worth thinking about how you could do this using more leverage. Instead, you could create the same lecture one time, and then use the Internet, a teaching platform like Teachable or Skillshare, and your social media accounts to share your lessons with the world. The potential to make a huge amount of money, and to impact far more people as a freelancer, is what leverage is all about.

Using less energy, to make a bigger impact as a freelancer

So take some time to think about where you could apply leverage in your freelance business. To be freelance, you need to have skills that are in demand by definition. You also need to know how you can help people using your skills. 

So could you turn them into a digital product or something you could sell automatically online? The more leverage you can find, the greater the results can be when it works out for you.

But this is where a lot of people stumble because although it sounds like it, it’s not easy.

It takes a lot of effort, and perhaps most importantly a willingness to fail. You’ll spend hours and days creating content that sinks without a trace. You’ll have to quieten your own head, which will scream that you’re wasting your time.

Think of it as a long-term game

Build up an audience of people online or in the real world, who cares about what you do and what you have to say. Then you need to stay consistent with what you’re doing. Whether it’s recording content like YouTube videos, writing blogs or posting insights to social media. You have to stay consistent and do it thinking of the long term.

By building this trust and confidence, you are shifting the odds in your favour. 

One of my favourite things about being freelance is having the freedom to pursue these experiments and to push ourselves creatively. 

Even if you are never able to turn your leverage into your main source of income, or your main pursuit – because despite what people say, you also need a healthy slice of luck – thinking in this way, opens your mind to the possibilities that come with having the freedom of freelancing, and will help you to keep growing, and keep pushing yourself forwards.

So it’s a win-win anyway.

Until next time,


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